Schaefer Holiday Playoffs | celebrating football over fa la la la la this year.
We celebrate with different holiday traditions.
But most of them happen with football playoffs on in the background.
Skip the snow, sparkles + snuggly holiday branding with us this year and celebrate what we’re (sometimes secretly) watching at our seasonal shindigs.
Our own seasonal favorites bracket challenge
For Schaefer’s 2025 holiday campaign, we hosted our own bracket challenge that pitted two seasonal favorites against each other – football + holiday. Each week in December, we asked email + social media contacts to vote for holiday + tailgate foods + traditions, resulting in the ultimate seasonal favorite, that was announced in January 2026.
In addition to the seasonal favorite bracket challenge, Schaefer delivered gifts to some clients. Keeping in mind the firm’s focus on communities as stated in its purpose statement, recipients received a ring-toss game and encouragement to host their own tournament as a fun way to bring together their own work communities. A tailgate favorite – trail mix – fueled players + non-players alike.
How voting benefits our A/E/C community
For every vote received, Schaefer donated $2 to food banks in our hometowns:
Results
And the winner was… COOKIES! HOLIDAY WINS!
Schaefer made a total donation of $7498 to hometown food banks. Watch the recap video here.
