Society for Marketing Professional Services (SMPS) named Schaefer a finalist in its Marketing Communication Awards in the Holiday Piece category.
The team’s 2019 campaign focused on community. Working with local bakers, the Schaefer team delivered kits of undecorated sugar cookies with packaged icing + sprinkles to clients. Clients were asked to send/post photos on social media of their teams decorating cookies together. For every cookie they decorated, Schaefer donated $2 to Technology Student Association, a non-profit providing STEM resources to middle + high schools. Together, we donated our $4032.
SMPS calls its Marketing Communication Awards “the longest-standing, most prestigious awards competition that recognizes excellence in marketing communications produced by professional services firms in the design and building industry.” The competition, open to members and non-members, requires submissions to include projects completed between January 2018 and January 2020. The awards feature a variety of submittal categories that cover most promotional activity initiatives A/E/C marketers pursue.
There are three finalists per category with overall winners announced October 10 at SMPS Build Business in Austin, Texas. Just last year, the Schaefer team accepted two first place awards for Holiday Piece (Mixed Media) + Internal Communications (Mixed Media).