Schaefer took home the prestigious Brand Identity award at the annual Society for Marketing Professional Services (SMPS) Columbus Marketing Awards last night at Vue. Schaefer’s submittal was chosen because of its 2013 corporate rebrand effort; the unique design, clean and professional execution, and the appropriateness for the industry won over the judges.
The annual SMPS Columbus Marketing Awards exist “to recognize excellence in marketing communications produced by professional services firms in the design and building industry in central Ohio.” Submissions require a clarifications statement including marketing objectives, research, results and budget, and a presentation board visually displaying the firm’s marketing ingenuity. All central Ohio A/E/C firms are welcome to participate and submit in any category: RFPs/RFQs, Direct Mail, Advertising, Web Site/Online Presence, Brochures/Firm Profiles and Brand Identity.
